AJILE
Executive Coaching & Advisory
First-Class Leadership
First-Class Leadership
For First-Class Businesses
For First-Class Businesses
High-stakes leadership is lonely. Ajile Leadership partners with founders, CEOs, and senior leaders who want direct feedback, emotional maturity, and a plan that actually works. Elite, confidential coaching with on-call access—so you’re never alone with the hard decisions.
Ajile Leadership partners with founders, CEOs, and senior leaders who want direct feedback, emotional maturity, and a plan that actually works.
For Executive Leaders
High-stakes decisions deserve high-caliber support. Jo Russell is the seasoned partner leaders call when the stakes are high and the room is tense. Ajile Leadership blends coaching, advisory, and facilitation—so you get the truth, a clearer path forward, and the confidence to act quickly.
High-stakes decisions deserve high-caliber support. Jo Russell is the seasoned partner leaders call when the stakes are high and the room is tense. Ajile Leadership blends coaching, advisory, and facilitation—so you get the truth, a clearer path forward, and the confidence to act quickly.



















































Built for Leaders at the Top
When Everyone Looks To You, Who Do You Look To?
When the decisions are heavy and the stakes are high, you shouldn’t have to figure it out alone. Ajile Leadership gives you a confidential, no-nonsense partner to think with you, challenge you, and help you move forward with clarity.


Founders & CEOs
A dedicated thought partner for leaders carrying the weight of the whole company on their shoulders.


Founders & CEOs
A dedicated thought partner for leaders carrying the weight of the whole company on their shoulders.


Founders & CEOs
A dedicated thought partner for leaders carrying the weight of the whole company on their shoulders.


Senior Executives & Partners
Candid support for leaders running complex teams, cross-functional priorities, and high-performance expectations.


Senior Executives & Partners
Candid support for leaders running complex teams, cross-functional priorities, and high-performance expectations.


Senior Executives & Partners
Candid support for leaders running complex teams, cross-functional priorities, and high-performance expectations.


Emerging Leaders & High-Potentials
Coaching for rising talent stepping into bigger roles, higher visibility, and more responsibility.


Emerging Leaders & High-Potentials
Coaching for rising talent stepping into bigger roles, higher visibility, and more responsibility.


Emerging Leaders & High-Potentials
Coaching for rising talent stepping into bigger roles, higher visibility, and more responsibility.


Meet Your Coach
Meet Jo Russell:
Founder of Ajile Leadership
Jo Russell is the coach and advisor leaders call when they’re tired of surface-level feedback and ready for the real conversation. With years of experience developing executive teams, navigating complex personalities, and sitting in the hard meetings, Jo brings a rare mix of emotional intelligence, operational thinking, and straight-talk.
Jo Russell is the coach and advisor leaders call when they’re tired of surface-level feedback and ready for the real conversation. With years of experience developing executive teams, navigating complex personalities, and sitting in the hard meetings, Jo brings a rare mix of emotional intelligence, operational thinking, and straight-talk.
Coach
A Thought Partner Who Tells You the Truth
Jo doesn’t do scripted questions or generic frameworks. She listens deeply, reflects what others won’t say, and helps you see the patterns underneath the noise. You get a candid thought partner who knows how to challenge you and have your back at the same time. Every session ends with clear priorities you can act on immediately.
Executive Coaching
Candid Feedback
Coach
A Thought Partner Who Tells You the Truth
Jo doesn’t do scripted questions or generic frameworks. She listens deeply, reflects what others won’t say, and helps you see the patterns underneath the noise. You get a candid thought partner who knows how to challenge you and have your back at the same time. Every session ends with clear priorities you can act on immediately.
Executive Coaching
Candid Feedback
Coach
A Thought Partner Who Tells You the Truth
Jo doesn’t do scripted questions or generic frameworks. She listens deeply, reflects what others won’t say, and helps you see the patterns underneath the noise. You get a candid thought partner who knows how to challenge you and have your back at the same time. Every session ends with clear priorities you can act on immediately.
Executive Coaching
Candid Feedback
Facilitator
Skilled at Holding the Hard Conversations
Whether it’s a tense leadership meeting, misaligned partners, or a team that’s stopped speaking honestly, Jo knows how to keep people in the room and in the work. She creates structure, sets guardrails, and guides groups through conflict toward real decisions—without resorting to trust falls or corporate theater.
Team Alignment
Leadership Labs
Facilitator
Skilled at Holding the Hard Conversations
Whether it’s a tense leadership meeting, misaligned partners, or a team that’s stopped speaking honestly, Jo knows how to keep people in the room and in the work. She creates structure, sets guardrails, and guides groups through conflict toward real decisions—without resorting to trust falls or corporate theater.
Team Alignment
Leadership Labs
Facilitator
Skilled at Holding the Hard Conversations
Whether it’s a tense leadership meeting, misaligned partners, or a team that’s stopped speaking honestly, Jo knows how to keep people in the room and in the work. She creates structure, sets guardrails, and guides groups through conflict toward real decisions—without resorting to trust falls or corporate theater.
Team Alignment
Leadership Labs
Advisor
On-Call Support for High-Stakes Moments
Some conversations can’t wait for the next scheduled session. Jo offers on-call advisory support for the moments that keep leaders up at night—board updates, restructures, exits, compensation, and performance issues. Together, you rehearse the conversation, refine the message, and walk in prepared, grounded, and clear.
Advisor
On-Call Support for High-Stakes Moments
Some conversations can’t wait for the next scheduled session. Jo offers on-call advisory support for the moments that keep leaders up at night—board updates, restructures, exits, compensation, and performance issues. Together, you rehearse the conversation, refine the message, and walk in prepared, grounded, and clear.
Advisor
On-Call Support for High-Stakes Moments
Some conversations can’t wait for the next scheduled session. Jo offers on-call advisory support for the moments that keep leaders up at night—board updates, restructures, exits, compensation, and performance issues. Together, you rehearse the conversation, refine the message, and walk in prepared, grounded, and clear.





Ajile Services
What We Do
(Beyond Traditional Coaching)
Ajile is a hybrid of executive coaching, strategic advisory, and facilitated conversations. Here’s how Jo works with leaders and teams:
Ajile is a hybrid of executive coaching, strategic advisory, and facilitated conversations. Here’s how Jo works with leaders and teams:


1:1 Executive Partnerships
Dedicated 1:1 Support
Deep, ongoing work with founders and senior leaders. Bi-weekly or weekly sessions, plus on-call access for those “we need to talk now” moments.



1:1 Executive Partnerships
Dedicated 1:1 Support
Deep, ongoing work with founders and senior leaders. Bi-weekly or weekly sessions, plus on-call access for those “we need to talk now” moments.



1:1 Executive Partnerships
Dedicated 1:1 Support
Deep, ongoing work with founders and senior leaders. Bi-weekly or weekly sessions, plus on-call access for those “we need to talk now” moments.



Leadership Team Labs
Executive Team Alignment
Facilitated sessions to align your exec team, repair trust, and get everyone rowing in the same direction—without another fluffy off-site.



Leadership Team Labs
Executive Team Alignment
Facilitated sessions to align your exec team, repair trust, and get everyone rowing in the same direction—without another fluffy off-site.



Leadership Team Labs
Executive Team Alignment
Facilitated sessions to align your exec team, repair trust, and get everyone rowing in the same direction—without another fluffy off-site.



High-Stakes Conversation Prep
Critical Conversation Coaching
Laser-focused support for the conversations that keep you up at night: exits, restructures, compensation, conflict, performance, and board dynamics.



High-Stakes Conversation Prep
Critical Conversation Coaching
Laser-focused support for the conversations that keep you up at night: exits, restructures, compensation, conflict, performance, and board dynamics.



High-Stakes Conversation Prep
Critical Conversation Coaching
Laser-focused support for the conversations that keep you up at night: exits, restructures, compensation, conflict, performance, and board dynamics.



Culture & Communication Design
Everyday Culture in Action
Hands-on help to define values, expectations, and communication rhythms that actually show up in day-to-day behavior.



Culture & Communication Design
Everyday Culture in Action
Hands-on help to define values, expectations, and communication rhythms that actually show up in day-to-day behavior.



Culture & Communication Design
Everyday Culture in Action
Hands-on help to define values, expectations, and communication rhythms that actually show up in day-to-day behavior.



New Leader Onboarding
Landing New Leaders Wellctions
Support for leaders stepping into a new role or company—so they land well, earn trust quickly, and avoid early missteps.



New Leader Onboarding
Landing New Leaders Wellctions
Support for leaders stepping into a new role or company—so they land well, earn trust quickly, and avoid early missteps.



New Leader Onboarding
Landing New Leaders Wellctions
Support for leaders stepping into a new role or company—so they land well, earn trust quickly, and avoid early missteps.



Custom Advisory Retainers
Driven Decisions
For organizations that want Jo in their corner over the long term. Flexible access tailored to your stage, team, and goals.



Custom Advisory Retainers
Driven Decisions
For organizations that want Jo in their corner over the long term. Flexible access tailored to your stage, team, and goals.



Custom Advisory Retainers
Driven Decisions
For organizations that want Jo in their corner over the long term. Flexible access tailored to your stage, team, and goals.


The Ajile Approach
Coaching That Tells The
Coaching That Tells The Truth
Truth, Holds The Tension,
Holds The Tension,
And Stays In The Room
Ajile isn’t about pep talks or personality quizzes. Jo’s work is grounded in three commitments:
Ajile isn’t about pep talks or personality quizzes. Jo’s work is grounded in three commitments:





















“We can fix this.”
“Let’s untangle it.”
Radical Candor, Deep Care
You’ll hear what others won’t say—delivered with empathy and zero performance theater.

Radical Candor, Deep Care
You’ll hear what others won’t say—delivered with empathy and zero performance theater.

Radical Candor, Deep Care
You’ll hear what others won’t say—delivered with empathy and zero performance theater.

Real-World Context
Every conversation is shaped by your business model, board dynamics, and team realities. This is not “leadership in a vacuum.”

Real-World Context
Every conversation is shaped by your business model, board dynamics, and team realities. This is not “leadership in a vacuum.”

Real-World Context
Every conversation is shaped by your business model, board dynamics, and team realities. This is not “leadership in a vacuum.”

Practice, Not Theory
You won’t just talk about the hard conversations. You’ll rehearse them, refine them, and walk in prepared.

Practice, Not Theory
You won’t just talk about the hard conversations. You’ll rehearse them, refine them, and walk in prepared.

Practice, Not Theory
You won’t just talk about the hard conversations. You’ll rehearse them, refine them, and walk in prepared.

How Jo Coaches
A Neuroscience Informed
Real-World Coaching Method
Jo coaches from a neuroscience-backed perspective, using advanced language and communication techniques to shift how leaders think, decide, and relate. She draws on extensive backgrounds in legal analysis, risk assessment, psychology, and complex decision-making—giving you evidence-based strategies that work in high-stakes, multi-stakeholder environments.
300+ Execs Rated






Context & Risk
We start by mapping the landscape: your role, stakeholders, power dynamics, and risk. Jo applies legal and risk-assessment lenses to surface what’s really at stake and where decisions will have the greatest impact.


Context & Risk
We start by mapping the landscape: your role, stakeholders, power dynamics, and risk. Jo applies legal and risk-assessment lenses to surface what’s really at stake and where decisions will have the greatest impact.


Context & Risk
We start by mapping the landscape: your role, stakeholders, power dynamics, and risk. Jo applies legal and risk-assessment lenses to surface what’s really at stake and where decisions will have the greatest impact.


Brain-Savvy Decisions
Using neuroscience and psychology, Jo helps you understand how stress, bias, and emotion are shaping your responses. Together you build practical tools to regulate under pressure and make cleaner, more critical decisions.


Brain-Savvy Decisions
Using neuroscience and psychology, Jo helps you understand how stress, bias, and emotion are shaping your responses. Together you build practical tools to regulate under pressure and make cleaner, more critical decisions.


Brain-Savvy Decisions
Using neuroscience and psychology, Jo helps you understand how stress, bias, and emotion are shaping your responses. Together you build practical tools to regulate under pressure and make cleaner, more critical decisions.


Precise Conversations
Finally, Jo brings in advanced communication techniques to script, rehearse, and refine the conversations that matter most. You leave with language that lands, clear commitments, and concrete next steps that support multi-stakeholder success.


Precise Conversations
Finally, Jo brings in advanced communication techniques to script, rehearse, and refine the conversations that matter most. You leave with language that lands, clear commitments, and concrete next steps that support multi-stakeholder success.


Precise Conversations
Finally, Jo brings in advanced communication techniques to script, rehearse, and refine the conversations that matter most. You leave with language that lands, clear commitments, and concrete next steps that support multi-stakeholder success.
Why Ajile
Ajile vs. Traditional Coaching
Ajile Leadership is built on a set of non-negotiables that protect the quality of the work and the leaders Jo serves.
Ajile Leadership is built on a set of non-negotiables that protect the quality of the work and the leaders Jo serves.
One-size-fits-all coaching frameworks.
Polite, often avoids the hardest topics.
Scheduled sessions only.
Focused on you as an individual, less on org system.
Insightful reflection, but often light on follow-through.
One-size-fits-all coaching frameworks.
Polite, often avoids the hardest topics.
Scheduled sessions only.
Focused on you as an individual, less on org system.
Insightful reflection, but often light on follow-through.
One-size-fits-all coaching frameworks.
Polite, often avoids the hardest topics.
Scheduled sessions only.
Focused on you as an individual, less on org system.
Insightful reflection, but often light on follow-through.

Coaching, advisory, and facilitation in one.
Direct, candid, emotionally grounded.
Structured sessions + on-call support.
Deeply grounded in business realities & power dynamics.
Clear decisions, braver conversations, stronger teams.

Coaching, advisory, and facilitation in one.
Direct, candid, emotionally grounded.
Structured sessions + on-call support.
Deeply grounded in business realities & power dynamics.
Clear decisions, braver conversations, stronger teams.

Coaching, advisory, and facilitation in one.
Direct, candid, emotionally grounded.
Structured sessions + on-call support.
Deeply grounded in business realities & power dynamics.
Clear decisions, braver conversations, stronger teams.


Client Voices
Client Voices
What Leaders Say
After Working With Jo
Ajile engagements are confidential. These anonymized reflections capture the kind of shifts leaders experience.
Ajile engagements are confidential. These anonymized reflections capture the kind of shifts leaders experience.

FAQ
Frequently
Asked Questions
Have questions? Here are quick answers to some of the most common things leaders ask before we begin.
Have questions? Here are quick answers to some of the most common things leaders ask before we begin.
What kinds of leaders does Jo work with?
How confidential are our conversations?
Is this therapy?
Do you work remotely or in person?
How long do people usually work with Ajile?
What’s the first step?
What kinds of leaders does Jo work with?
How confidential are our conversations?
Is this therapy?
Do you work remotely or in person?
How long do people usually work with Ajile?
What’s the first step?
What kinds of leaders does Jo work with?
How confidential are our conversations?
Is this therapy?
Do you work remotely or in person?
How long do people usually work with Ajile?
What’s the first step?

Become a Part of Ajile
Ready For The Conversation
That Changes Everything?
If you’re carrying more than you can say out loud, it’s time to bring in someone who can hold it with you—and help you move through it. Ajile Leadership is where leaders go when they need clarity, candor, and a trusted partner at their side.

Become a Part of Ajile
Ready For The Conversation
That Changes Everything?
If you’re carrying more than you can say out loud, it’s time to bring in someone who can hold it with you—and help you move through it. Ajile Leadership is where leaders go when they need clarity, candor, and a trusted partner at their side.

Become a Part of Ajile
Ready For The Conversation
That Changes Everything?
If you’re carrying more than you can say out loud, it’s time to bring in someone who can hold it with you—and help you move through it. Ajile Leadership is where leaders go when they need clarity, candor, and a trusted partner at their side.





